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Is minimum wow the new MVP for mobile startups?

We read with interest a recent article on Forbes that proposed that the current obsession with MVPs for mobile startups might actually be working against startups’ interests. The lean startup approach favored by many investor-hungry new businesses encourages entrepreneurs to put their product in front of an audience ASAP. The preferred way to do this […]

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What goes into a mobile app startup design brief

Preparing a design brief for your mobile app startup

As a mobile app startup you probably have a clear vision for your project. One of your first challenges will be to clearly communicate this vision to a design studio. This is where a design brief comes in. The goal of a brief is to ensure that your studio knows exactly what your goals are, […]

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Diffusion of innovation for your Texas mobile app startup

How to encourage adoption of your Texas mobile app startup

Chances are you have a marketing plan for your Texas mobile app startup – and an exit strategy for when you hit it big. But going viral or topping the App Store charts isn’t just about haplessly throwing a bunch of advertising money around. Unless you want to burn through your bootstrapping funds or your […]

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Launching a Texas mobile app startup in a crowded space

Launching your Texas mobile app startup into a crowded vertical

You have a great idea for a Texas mobile app startup, but someone has got there before you. In fact, you’re moving into a crowded vertical or niche. So where to from here? Should you go back to the drawing board, pivot or push ahead? Here’s what to do if your startup space is brimming […]

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Budgeting for your Texas mobile app startup

Budgeting for your Texas mobile app startup

You’ve got a brilliant mobile app startup idea that’s passed your market validation test with flying colors. Now you’re ready to bring it to life. But before you do, you’ll want to sit down and define your budget (and your business plan). Here are a few things to consider along the way. Why does the […]

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How to build a Texas mobile app startup that will go the distance.

How to build a Texas mobile app startup that will go the distance

We’ve all read those “it was great while it lasted” posts from startups that didn’t quite make it. Perhaps they launched but couldn’t turn a profit, or didn’t even get to launch stage. Either way, everyone loses – the company, the investors and the customers. Don’t put yourself in that position. Here’s how to build […]

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