The new wave of micro-mobility startups

The boom in transportation startups began with Uber and Lyft. Since then we’ve seen dozens of ridesharing and vehicle rental startups spring up around the world. Micro-mobility startups, as they’re called, are big business, and consumers and VCs alike can’t get enough.   Here are some of the micro-mobility startups that have caught our eye. Bird […]

Read More
Laptop with text "new product"

Is minimum wow the new MVP for mobile startups?

We read with interest a recent article on Forbes that proposed that the current obsession with MVPs for mobile startups might actually be working against startups’ interests. The lean startup approach favored by many investor-hungry new businesses encourages entrepreneurs to put their product in front of an audience ASAP. The preferred way to do this […]

Read More
What goes into a mobile app startup design brief

Preparing a design brief for your mobile app startup

As a mobile app startup you probably have a clear vision for your project. One of your first challenges will be to clearly communicate this vision to a design studio. This is where a design brief comes in. The goal of a brief is to ensure that your studio knows exactly what your goals are, […]

Read More

Feature design for your mobile app startup

When working with a mobile app startup, one of the first things we do is distill an idea or product down to its core feature. Once that’s been determined, we consider and add additional supporting features that will deliver measurable ROI. Deciding to add a feature to the app design for your mobile app startup […]

Read More