Categories: Mobile Apps

It’s been another big year for mobile apps. Apps now count for 57% of digital media usage. And we still haven’t reached peak app saturation. So, in this year of IPOs, integrations and exciting newcomers, which apps have stood out, and why?

Say cheese: we love mobile apps that appeal to our vanity

Snapchat and Bitmoji dominated among the 2017 mobile apps.

Snapchat and Bitmoji dominated among the 2017 mobile apps.

Move over, Millennials. Gen Z can easily be dubbed the selfie generation. Apple download stats put two selfie-related apps among its most popular.

Topping its most popular free apps was Bitmoji, an app that lets users create custom bitmoji of themselves. Bitmoji was always popular, but soared to new heights after an integration with Snapchat. Snapchatters were prompted to download the app to create their own Bitmoji avatar that could then be used in their Snapchat account.

A paid app standout was Facetune, which lets users photoshop their selfies so that they’re worthy of posting to Instagram or sending to frenemies.

Content (and social) is king: sharing isn’t going anywhere

Snapchat might have had some Wall Street teething issues, but it’s still on the rise. In fact, 36% of teens call it their primary social platform. But the other social stalwarts continue to keep on keeping on. Google-owned YouTube, Facebook Messenger and Instagram all clustered together at the top the most downloaded apps.

Wellness apps are giving us a break from all those push notifications.

Wellness apps are giving us a break from all those push notifications.

But users are starting to get their content – and their social – in new ways. Live trivia is on the rise. Take the game show app HQ as an example. And thanks to Apple’s new AR integration, AR is beginning to nudge its way in to our digital lives via gaming, shopping and even dating apps.

Keep calm and carry your wallet: mental and financial health apps

Perhaps in response to the constant push notifications from those social apps, mental health and mindfulness apps have also grown in popularity. Among the most popular apps of the year, Calm was also picked as Apple’s App of the Year.

And with the sudden growth spurt of cryptocurrency, crypto-trading apps like Coinbase have also hit it big. Spurred by a spike in Bitcoin value, Coinbase took the coveted top spot in the App Store, up from a ranking of 216. The app saw so much traffic that it struggled with downtime and outages. As crypto gains currency among traditional investors and Wall Street, other related apps are likely to see a surge as well.

If 2017 is any indication, the year to come is going to bring us a brave new world of mobile apps. Next week we’ll share some predictions for what’s ahead in 2018.

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