Categories: Android / Developers / iOS / Mobile Apps

Every few months, everyone with a smartphone becomes obsessed with the latest “cool” app. From launching disgruntled birds at boxes, to playing anonymous games of Scrabble with strangers, each app has a unique experience but each go through the same general phases during the course of its “life.” Here we describe a few steps in the lifecycle of an app.

App Store Experience

Following each app’s release, it has a short period where it sees a consistent rise in the amount of downloads it receives. The amount of average downloads depends on a few things. For one, the amount of downloads can easily be tied to the developer’s pre and post launch efforts. If a developer puts no effort into spreading the word about its new app, it might not even last two days.

Another aspect that determines an app’s store experience is its findability. If an app’s name is too confusing, or it is not easily searchable, then people won’t use it. The best way to ensure app store success is to have a concise, clear description, how-to videos, beautiful screenshots of your app, and place your app somewhere people will find it.

First Open Opportunities

Few people open an app immediately after downloading it. That means that you will have to win them over again by somehow enticing them once they make the decision to open your app. Everyone knows the rule “if the first grape you eat is sour, you will never eat grapes again,” well the same goes for apps. If the first time someone opens your app they are disappointed, they won’t open it again. You have to makes sure the first thing people experience when they open your app should be somewhere along the lines of “innovating and awe-inspiring.” Otherwise, your app might be doomed.

Initial User Experience

Each app has a purpose, and yours needs to be able to run smoothly and simply to provide the best possible user experience. If your app is meant to provide content, users should be able to find what they are looking for quickly and easily. The more time users waste trying to figure your app out or setting it up, the more likely you will see users dropping off before they get to see the potential benefit your app has to offer.

Inevitable Updates

Each app will require updates. Some will go along with new iOS updates, and others will come about when necessary updates and bug fixes are made for your app. Each time users update your app, you need to give them some sort of a reward. Each update should equal something new for users to enjoy, whether it is the look or the innovation, otherwise you should not bother with an update.


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