Categories: Android / iOS / Mobile Apps


If you’re building an app, one of your first questions will be whether iOS or Android is best. There are pros and cons for each, but one factor to consider is the store platform your app will be pushed to. Let’s look at some of the differences between the App Store and Google Play – and how they might influence your decision.

App monetization

App Store or Google Play? Android users spend less than iPhone users.

App Store or Google Play? Android users spend less than iPhone users.

If you’ve spent time and resources having an app developed, chances are you want it to bring in revenues. Here, the App Store is the clear winner. In the first half of 2018, the App Store generated almost $22.6 billion vs Google Play’s $11.8 billion. There’s nothing new here, with Apple having claimed top place in the monetization ranks for years now.

The reason for this? iPhone users are more loyal to their devices, tend to be early adopters and have greater disposable income. They’re more likely to pay for apps – and to pay more for the apps they pay for.

However, it’s worth noting that if you look at the overall revenue percentage increases, Google Play’s revenues are growing faster than the App Store’s. Given that there are more Android users than iPhone users, this is something to keep in mind.

App visibility

Who will make your app easier to find, the App Store or Google Play? It depends. There are fewer apps on the App Store, making it easier to pull up the app you’re after. But Google has its world-famous search algorithms working in its favor – plus there’s a social element where users can see apps that have been recommended by people they know. That said, while the App Store doesn’t offer this functionality, it tends to promote highly ranked and positively reviewed apps. The “better” apps tend to find their way into people’s hands.

The quality of your app’s listing is another thing to consider. Overall, Google Play tends to offer more information than the App Store, plus it has a more robust web interface. Until recently, only Google Play offered app videos in a listing, but the App Store has caught up there. However, stats show that iPhone users are more likely than Android users to play the video the whole way through.

App acceptance and updates

There are more options on Google Play, but there's not all to consider.

There are more options on Google Play, but there’s not all to consider.

When it comes to uploading and updating your app, there are big differences between the App Store and Google Play. The App Store is famously selective about what can be added to the store. If an app is going to be knocked back from inclusion on one of the sites, you can bet that the App Store will be the one to blame.

That said, the upshot of this is that while Google Play has arguably a more vibrant, diverse selection of apps, the App Store has a better reputation for hosting high quality apps. Plus, you’ll also find fewer malware apps on the App Store.

Updated apps are another are where the App Store shines. Because Apple can be ruthless about deleting old or unsupported apps, you’re more likely to see current versions on the App Store.

So, App Store or Google Play?

Whether the App Store or Google Play is the right choice for you depends on a few things. These include what niche your app is in, who it’s targeting, how you plan to monetize it, and how quickly you want to launch your app. Overall, the question to be concerned with is less about how the two stores compare, and more about which platform is the better choice to build your app on. The store, while a factor, is a secondary concern.

If you’re building an app and you’re not sure which platform is right for you, get in touch! Our discovery process will help define the right approach for your project.



Touchtap is a digital agency specializing in mobile-first development.We can build your mobile app for you.

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